Generation X is often called the “Lost Generation.” As travelers, they have been “lost” between the Baby Boomers — for whom, by and large, going to a travel agent to make vacation plans was a given — and Millennials, who scour social media for travel information, then seek out agents for even more advice.
Fuoritinerario – Discover Your Italy arranges small group and private experiences for clients traveling in Italy. The company serves many Gen-X clients and notes that these travelers are usually families with children. They see that these families are looking for a way to mix up the usual routine and try to involve each family member in this experience. In fact most of these family activities include music festivals, a cultural festival like Palio di Siena or a special event like the Formula 1 Grand Prix in Monza. As for Italy in particular, Discover Your Italy notices that the families come back to see the country several times over the years to explore new areas.
